10 Popular Lingerie Trends in Paris, London, and New York

There are many misconceptions surrounding lingerie and the purpose it should serve in our lives. While we have, for the most part, societally squashed the notion that lingerie is to be worn for someone other than yourself, many people are still on the fence when it comes to incorporating “fancier” lingerie into their everyday negligee drawer. The word fancy in relation to lingerie instantly makes me assume that wearing said pieces will make me uncomfortable, but that is actually not the case at all. Sometimes, “fancy” lingerie can simply mean choosing undergarments in a more intentional way versus digging through your drawer and grabbing the first thing that your hand touches. Don’t lie—we’re all guilty of that.

Intrigued but not sure where to start? That’s where we come in. To give you an idea of what is going on in the lingerie market this year, we tapped some of the most well-respected experts in the industry to tell us what the biggest lingerie trends are in Paris, London, and New York—three places that I would say have a pretty good sartorial reputation. Ahead, read up on the trends the pros at Journelle, Victoria’s Secret, Coco de Mer, Simone Pérèle, and Implicite claim are blowing up in their respective locations, and shop the perfect product to go along with each. Hopefully, you’ll exit this story with a few more festive lingerie items and a boost of confidence to wear them in your day-to-day.

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